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- You
want to improve the quality of life, without using drugs
or stimulants
- you
are ready to start the journey back to health and fitness,
however short or long it may be
- you
would prefer to use stress to your advantage rather
than be its victim
- you
are prepared to take charge of your own destiny and benefit
from your own well-being
- you
would like to get back the shape nature intended you to
have
- you
like to understand the principles behind concepts
before taking action
- you
want to enhance your mental powers and your ability to
focus on the task in hand
- short-term
fixes, be they through patches or pills, gimmicks
or gizmos, hold no appeal
- you
are prepared to take a step at a time, build upon your
success and take pleasure in the results
- you
have the temperament and strength of character to endure
the journey to physical, mental and spiritual health
This
is the video for you!
How
important is design?
All
toasters are not exactly the same under the skin but they
are as near as makes no difference. They are boxes which
neatly grill the bread, waffles or whatever between little
electric fires and eject them just before they start to
burn: an easy, well-proven technology whether it is purely
mechanical or microchip-controlled. The last fundamental
innovation in toaster design was in 1927, when the Sunbeam
company of America marketed the first pop-up model. Since
then, there has been little to do design-wise except to
alter the styling according to the tastes of the time.
Designers try to give toasters the equivalent of sunroofs
and anti-lock brakes - wider slots, double slots, 'cool
wall' designs and the like - but cannot get away from the
fact that you need only two controls: a push-down lever
and a timer. Upgrades merely dress up a timeless concept
and are anyway almost all adopted immediately by other manufacturers.
So what you buy is styling, which can be a dirty word among
'pure' designers, since it is really just packaging, little
different from the box the toaster comes in. 'Real' design,
it is said, is more fundamental. This is arguable: one of
the greatest designers of the 20th Century, the French-born,
America-based Raymond Loewy, was principally a stylist,
and who can argue with the power of his famous creation,
the Coca-Cola bottle, which is functionally far less efficient
than a standard beer or wine bottle?
Dream
Cars
Daydreaming
schoolchildren around the world love to doodle weird and
wonderful cars. Most grow up to drive something much more
visually mundane than those adolescent flights of fancy.
But a few are actively encouraged to continue drawing extraordinary
and largely unrealistic modes of transport when they are
studying at college. They are the car designers of tomorrow,
who will shape what we will drive in the next century.
On a visit to the Art Centre in Los Angeles, which runs
a course for vehicle designers, I was shown some of the
work in progress by Ronald Hill, head of transportation
design. Its visual excitement contrasted starkly with the
dull, practical silhouettes of many modern production cars.
So are such unrealistic shapes out of touch with the real
world of cars, and does it really benefit students to continue
their schoolday doodles, albeit in a more sophisticated
manner? Hill insists that the exploratory designs are vital,
and argues that more realistic considerations are, at least
temporarily, irrelevant. 'This may be the only chance in
the career of these students when they can take some risk,
stretch their imaginations and really let fly. There's plenty
of time later on for them to worry about constraints of
legislation and practical issues. We call this the 'blue
sky' period, when there really is no limit set on their design
innovation.'
Catalogue
Shopping in the USA
My favourite
parts of the New York Times on Sunday are the peripheral
bits - the parts that are so dull and obscure they exert
a kind of hypnotic fascination. Above all I like the advertising
supplements, like the gift catalogue from the Zwingle Company
of New York offering scores of products of the things-you-never-knew-you-needed
variety - an umbrella with a transistor radio in the handle.
What a great country!
Once in a deranged moment I bought something myself from
one of those catalogues, knowing deep in my mind that it
would end in heartbreak. It was a little reading light that
you clipped onto your book so as not to disturb anyone sleeping
in the same room. In this respect it was outstanding because
it barely worked. The light it cast was absurdly feeble
(in the catalogue it looked like the sort of thing you could
signal ships with if you got lost at sea) and left all but
the first two lines of a page in darkness. I have seen more
luminous insects. After about four minutes its little beam
fluttered and failed altogether, and it has never been used
again. And the thing is that I knew all along that this
was how it was going to end, that it would all be a bitter
disappointment. On second thoughts, if I ever ran one of
those companies I would just send people an empty box with
a note in it saying 'We have decided not to send you the
item you've ordered because, as you well know, it would
never work properly and you would only be disappointed.
So let this be a lesson to you for the future.'
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